Attracting the Right Audience: The Importance of Targeted SEO Content Writing

Here's how we do it

Keyword Research

Before creating any content, we conduct extensive keyword research to identify the best keywords to target. We use a combination of tools to analyze search volume, competition, and relevance, to identify the most relevant and valuable keywords for your business.

Content Strategy

Once we have identified the best keywords to target, we develop a comprehensive content strategy that outlines the topics we will cover, the types of content we will create, and the goals we hope to achieve with each piece of content.

Write High-Quality, Engaging Content

Our team of expert content writers then gets to work, creating high-quality, engaging content that is optimized for search engines and resonates with your target audience. We take great care to ensure that our content is well-written, grammatically correct, and contains valuable insights and information.

Optimize for SEO

Once the content is written, we then optimize it for search engines. We ensure that the content includes relevant keywords, meta descriptions, and other on-page optimization techniques to increase its visibility in search results.

Promote

Finally, we promote your content to increase its visibility and attract more traffic to your website. We use a combination of social media, email marketing, and other content promotion techniques to ensure that your content reaches as many people as possible.

Cornerstone content refers to the most important and comprehensive articles on a website. These are the articles that provide the most value to readers and cover the most essential topics related to the website’s niche.

Cornerstone content is also known as evergreen content, as it remains relevant and useful over time. This type of content is typically longer, with more detailed information than other articles on the website, and is often supported by graphics, images, and videos.

Cornerstone content plays a crucial role in search engine optimization (SEO) as it helps to establish a website’s authority and relevance in the eyes of search engines like Google. By focusing on creating high-quality cornerstone content, a website can increase its chances of ranking higher in search engine results pages (SERPs).

Search engines prefer high-quality, detailed content that provides value to readers, and cornerstone content satisfies this requirement. Additionally, by linking to other relevant content on the website, cornerstone content can also improve internal linking structure and improve user experience.

Creating effective cornerstone content requires a well-planned strategy and a clear understanding of the target audience.

Choose topics that are relevant to the website’s niche and that are likely to attract and retain the attention of the target audience.

Keyword research can help in identifying the most relevant and valuable topics for the website.

Before writing, it is important to plan the structure and format of the content. Consider including tables, diagrams, and other visual aids to make the content more engaging and easy to read.

Cornerstone content should be longer and more detailed than other articles on the website, typically ranging from 2,000 to 5,000 words.

It is important to provide value to readers and address their most pressing concerns and questions.

Include keywords naturally in the content, but avoid keyword stuffing. Use descriptive, keyword-rich headings and subheadings to make the content easy to scan and read.

Link to other relevant articles on the website to improve the internal linking structure and help readers discover related content.

Comprehensive SEO Audit & Analysis

Personalized Consultation

Our experienced SEO Inland Empire professionals will comprehensively audit your website, identifying any technical or content-related issues that may be preventing you from ranking higher in search engine results.

We’ll then provide you with a detailed report outlining our findings and recommendations for improvement.

Then, we will provide you with a personalized consultation, explaining our findings in detail and answering any questions you may have.

Finally, we’ll work closely with you to create a customized SEO strategy that meets your unique needs and goals and ensure you have the tools and knowledge necessary to succeed in the long term.

Key Elements of SEO

Keyword Research & Competitor Research

We perform extensive keyword research. As SEO experts here in the San Fernando Valley, We hone in on your target audience like a laser. When properly implemented, keyword & competitor research can be highly strategic plan for ranking your content, blog articles, and video content, on the first page of the search engines.

Analytics Setup & Review

Google Analytics allows you to track your SEO statistics. It shows you which pages are indexed, your click through rate, number of impressions, and any technical issues that need to be addressed like broken links, 404, 301, etc. It also enables you to see which specific keywords you are indexed and ranking for.

Link Building Campaigns

Link building from authoritative high-value websites allows your website to achieve greater authority and move up the rankings. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality. Backlinking from authoritative sites shows Google that your site has engaging content of value.

Search Engine Ranking and Reporting

If you want to receive relevant traffic for a specific keyword, you must rank on the first page organically. That’s why it’s so important to keep track of all of your keyword rankings and from that structure your SEO plan accordingly.