What are press releases?
Press releases are short, newsworthy announcements distributed to media outlets to inform them of product launches, research, events, executive appointments, etc. Following a standard AP style format, they aim to generate media coverage and backlinks. Press releases are syndicated through paid wire services which disseminate them to relevant journalists and publications. The goal is to increase visibility and establish thought leadership. Press releases are an important PR and SEO tactic.
Why our Presss Releases good for SEO?
Here are a few key reasons why distributing press releases can be an effective SEO strategy:
Backlinks
When news outlets publish your press release, they will usually include a backlink to your website which helps with rankings. The more pick-up your release gets, the more quality backlinks you can earn.
Traffic
Press releases distributed through wire services like PR Newswire or PRWeb can drive referral traffic from people reading the news articles.
Indexing
Can help get new pages on your site indexed faster by search engines like Google. The links signal new content worth crawling.
Social signals
Press release pick-up often gets shared on social media, which provides additional signals to search engines about your brand’s popularity.
Ready to boost your rankings?
Ready to add a big boost to your website’s backlink profile? Let’s get those links pointed at your site. Contact us for more information.
