Using infographics for link building
The infographic link building strategy is a creative and engaging way to earn links for your website. Rather than relying on traditional methods that can be dull and time-consuming, infographics offer an opportunity to present information in a visually compelling way that people want to share.
Now, let me tell you a little story about a time when I tried to build links the old-fashioned way. I spent hours crafting the perfect email pitch, personalizing it to each recipient and offering valuable insights into my website’s content. But despite my efforts, I received nothing but crickets in response. It was frustrating, to say the least.
That’s when I realized that traditional link building tactics aren’t always effective. That’s where infographics come in. With a little creativity and a lot of humor, you can create something that people are excited to share, resulting in more links and more traffic to your site.
The Power of Infographics
Infographics are effective for link building because they offer a fun and visually appealing way to present information. People are naturally drawn to visuals, and infographics can help to convey complex data in a way that’s easy to understand and share.
Think about it: would you rather read a long, dry article filled with text, or an engaging infographic that presents the same information in a colorful, eye-catching way? I think the choice is clear.
Plus, infographics are shareable. People love to share interesting and informative content with their friends and followers, and infographics offer a quick and easy way to do that. When people share your infographic, they’re also sharing a link back to your website, which can help to boost your search engine rankings and drive traffic to your site.
Some successful examples of infographics include the “Evolution of the Web” infographic created by Google, which has been shared over 4 million times. Another popular infographic is the “Anatomy of a Perfect Website” created by Hubspot, which has been shared over 10,000 times.
Infographics are effective for link building because they’re fun, visually appealing, and shareable.
Creating a Killer Infographic
Creating a killer infographic is no easy feat. You want to make sure that your infographic not only looks great but also grabs attention and encourages link building. Here are some tips to help you create an infographic that will do just that, with a humorous twist.
Start with a great idea
Your infographic needs to have a clear and compelling concept that people will want to share. So, instead of creating an infographic on “the benefits of drinking water,” try something like “the weird and wacky ways water can help you lose weight.” You get the idea.
Keep it simple
While you want your infographic to be visually appealing, you don’t want to overload it with too much information. Stick to one or two main points and keep your design clean and simple. Remember, less is more.
Use humor
Injecting humor into your infographic can help it stand out and make it more shareable. For example, instead of creating a serious infographic about the dangers of smoking, try a humorous approach with a “survival guide for the office smoker.”
Make it visually appealing
Your infographic needs to be visually appealing to grab people’s attention. Use bold colors, clear fonts, and plenty of eye-catching graphics. Make sure it’s easy to read and understand.
Add a call to action
Don’t forget to add a call to action at the end of your infographic. Encourage people to share it, link back to your website, or sign up for your newsletter. Make it easy for them to take action.
Some great examples of humorous infographics include “The Zombie Apocalypse Survival Guide” created by REI, and the “Top 10 Most Ridiculous Inventions” created by Visually. These infographics not only look great but also have a clear and compelling concept that people can’t help but share.
Promoting Your Infographic
So, you’ve created an awesome infographic that’s both informative and hilarious. Now, it’s time to promote it like a boss. Here are some humorous strategies for promoting your infographic and getting it seen by the right people.
Outreach
One of the most effective ways to promote your infographic is through outreach. This involves reaching out to bloggers, journalists, and other influencers in your industry and asking them to share your infographic with their audience. Be sure to use a witty subject line to grab their attention, like “An Infographic So Good, It Should Be Illegal!”
Social Media
Social media is a powerful tool for promoting your infographic. Share it on all of your social media channels and use clever hashtags to increase visibility. You can also use paid advertising to reach a wider audience. Just be sure to target your ads to the right people. You don’t want your hilarious infographic about cats to be seen by a group of dog lovers.
Guest Posts
Writing a guest post on a popular blog can help you get your infographic seen by a wider audience. Be sure to include a link to your infographic within the post and make it clear why it’s relevant to the blog’s readers. You can use a humorous tone to make your post stand out, like “5 Reasons Your Life Would Be Better If You Had Our Infographic.”
Infographic Directories
There are plenty of directories out there that specialize in infographics. Submit your infographic to as many directories as possible, using witty descriptions to get people’s attention. For example, “Warning: This Infographic May Cause Laughter and Learning.”
Email Marketing
Use your email list to promote your infographic to your subscribers. Craft a witty subject line, like “An Infographic So Awesome, You’ll Want to Frame It,” and include a call-to-action that encourages subscribers to share the infographic with their own networks.
Remember, the key to promoting your infographic is to be creative, be funny, and target the right people.
Tracking Your Success
So, you’ve created an informative infographic and promoted it like a boss. Now, it’s time to track your success and see how many people are sharing and linking back to your masterpiece.
Social Shares
Social shares are like high-fives from the internet. They let you know that people are enjoying and appreciating your infographic. You can use tools like Buzzsumo or Hootsuite to track your social shares and see who’s giving you virtual high-fives.
Traffic
Think of traffic as a line to your favorite food truck. The more people lining up to see your infographic, the more successful your link building strategy is. You can use Google Analytics to track your website traffic and see how many people are lining up to see your masterpiece.
Engagement
Engagement is like a conversation with your crush. The more engagement you get on your infographic, the more interested people are in what you have to say. You can track engagement through comments, shares, and likes on social media, and by using tools like Hotjar to see how people are interacting with your infographic on your website.
So, there you have it – an infographic link building strategy that’s both effective and fun. By creating a hilarious and informative infographic, promoting it through outreach and social media, and tracking your success, you can build high-quality backlinks and drive traffic to your website.