Turning pot into a platform
Celebrity cannabis influencers have turned pot into a platform for fame and fortune. In an age of social media stardom, weed has become the hottest crossover, with celebrities launching careers dedicated to displaying glamorous 24/7 marijuana lifestyles. Whether hosting extravagant cannabis events or ensuring followers wake and bake with them daily, famous stoners like Snoop Dogg, Seth Rogen and Bella Thorne have made getting high an art form and industry.
Once only for select stars like Willie Nelson, today every celebrity seems to be leveraging weed. Famous faces from Wiz Khalifa to Martha Stewart are seizing chances to build cannabis brands, with deals for marijuana products and tech in addition to weed-themed festivals. Celebrity influencers now wield real investment power and convince followers that pot is the key to health and happiness. With marijuana mainstreaming, brands pay stars in partnerships riding a wave of weed mania.
Do I need cannabis influence marketing
For cannabis companies, influencer marketing is a smart, new-age strategy that delivers results.These niche creators build serious trust and engagement with marijuana-focused followers over years of content. Their authentic endorsements provide major credibility compared to traditional ads.It’s extremely targeted – partnering with relevant micro-influencers gives brands direct access to highly interested niche demographics.And it nets impressive returns – approximately $18 in sales per $1 spent based on data.
Weed Influencers on our list
Mike Tyson
The first on our list of celebrity weed influencers is Iron Mike Tyson. Mike Tyson has become an influential figure in the cannabis industry through various means
To start, Tyson founded Tyson Ranch, a 420-acre cannabis resort company that hosts marijuana-themed music festivals and events. Tyson Ranch also sells a line of premium cannabis strains under the same name, leveraging Tyson’s notoriety to market cannabis products. His mainstream company, Tyson Brands, has partnered with Swiss cannabis company Swissx to produce Tyson-branded CBD wellness products as well.
Tyson has invested in and partnered with several cannabis companies, not just Swissx but also Smart Like Street Inc., an entertainment company focused on marijuana. These investments and partnerships indicate Tyson’s desire to shape and benefit from the growth of the cannabis industry. They also provide more platforms for Tyson to advocate for legalizing marijuana to help others in the same way cannabis helped him overcome health issues and opioid addiction after his boxing career ended.
Advocacy is a major part of Tyson’s cannabis affiliation. He frequently gives interviews, appears on podcasts like Joe Rogan’s, co-hosts shows like Hotboxin’ with Mike Tyson, and is featured in documentaries such as Netflix’s “Grass is Greener” – all to discuss his experiences with marijuana and lobby for legalization or ending the war on drugs.
Tyson also writes columns on the topic for websites like Leafly, Merry Jane, and High Times, and his memoir Undisputed Truth outlines how cannabis changed his life.
Tyson’s cannabis notoriety has also led to licensing deals for products bearing his name, image or likeness, from Tyson Ranch cannabis strains to Tyson-branded products sold in Canada’s recreational market through HEXO cannabis company. Tyson’s popularity and advocacy help normalize and mainstream marijuana within the culture.
Finally, Tyson appears frequently at major cannabis events, giving talks, meeting fans and drawing media attention. His appearances at events such as MJBizCon, NECANN and Grasslands Festival elevate these events’ status and visibility.
Overall, through business ventures, media engagement, licensing deals, advocacy and event participation, Mike Tyson has established himself as an influential leader shaping the cannabis industry’s growth and direction.
His fame and passion for marijuana have been instrumental in bringing cannabis into the mainstream.
Wiz Khalifa
Wiz has partnered with several cannabis brands, including Raw Rolling Papers, a company he invested in and helped rebrand. He has also partnered with companies like Supreme, O.PenVape, and RiverRock Cannabis to promote their products. These partnerships benefit the brands by raising their profiles, while also aligning with Wiz’s public image as a cannabis user. Wiz founded his own medical marijuana company called Khalifa Kush Enterprises or KKE Oil, which produces organic marijuana products including Wiz’s favorite Khalifa Kush strain. His fame and notoriety contribute to the company’s success and popularity.
Wiz Khalifa also has licensing deals for branded cannabis products, including deals to produce marijuana strains, extracts, pre-rolls, and concentrates sold under his name by various companies in the U.S. and Canada. This allows Wiz to profit from the cannabis industry while also helping make marijuana products more mainstream and familiar.
Nearly all of Wiz’s music, performances, and public image incorporate references to cannabis, keeping his brand and identity closely tied to weed culture in fans’ minds. His stage name itself is a nod to marijuana. Wiz’s concerts frequently feature on-stage “smoke-outs,” green rooms full of premium cannabis, and an overall celebration of marijuana, further promoting his affiliation with the cannabis industry.
Finally, Wiz makes investments in and appearances at major cannabis events. For example, he has invested in and appeared at the Emerald Cup, a long-running cannabis competition and festival. Participating in events like these raises their profile and popularity while also highlighting Wiz as an influential leader advocating for the marijuana sector.
Martha Stewart
Martha Stewart has become an unexpected yet influential ambassador for the cannabis industry in recent years. Although Stewart herself has never used marijuana, she partnered with Canopy Growth, a major Canadian cannabis company, to develop a line of hemp-derived CBD products.
The partnership leverages Stewart’s mainstream lifestyle brand to reach new audiences and destigmatize cannabis. Together, Stewart and Canopy Growth plan to produce CBD edibles, beverages, supplements, and other wellness goods.
Stewart is also an outspoken advocate for cannabis legalization and acceptance. Her support helps challenge stereotypes about cannabis users and encourages wider mainstream approval. By extending her brand to CBD products, Stewart aims to make hemp and its derivatives more familiar to audiences interested in home, health, and DIY. Her knowledge and experience creating popular consumer goods are helping Canopy Growth develop CBD items targeting wellness and lifestyle interests.
To build credibility in the cannabis sector, Stewart participates in major industry conferences and events where she discusses her partnership and views on marijuana. She has appeared as a featured speaker at the World Cannabis Congress, for example, and receives awards like the High Times Women of Weed award. Stewart also incorporates cannabis into her media platforms, interviewing cannabis leaders on her podcast and referencing CBD on her website and social media. This exposes her existing fanbase to marijuana-related topics and normalization.
If or when cannabis is federally legalized in America, Stewart’s partnership may expand into recreational products containing THC, the compound in marijuana that produces a “high” effect.
As a leader in Canada’s regulated cannabis market, Canopy Growth is well positioned to produce THC edibles, topicals, and other goods should U.S. laws change. This would introduce recreational cannabis to Stewart’s mainstream followers in states where legal.
Through partnership, advocacy, media, and events, Martha Stewart has become an influential ambassador helping to shape views on cannabis, especially for wellness.
Her mainstream brand familiarizes audiences with hemp-derived CBD and may someday familiarize them with regulated recreational marijuana as well. Stewart’s support has been pivotal in bringing cannabis into territory where major brands have previously struggled to gain acceptance.
She is working to make cannabis for health and lifestyle as familiar as any of her other home and living content. Overall, Martha Stewart has been instrumental in destigmatizing cannabis and acclimating mainstream audiences to marijuana in new normalizing ways.
Seth Rogen
Seth Rogen has become one of the most prominent celebrity cannabis influencers, promoting marijuana usage and culture through his creative works, business ventures, and advocacy.
Rogen co-founded Houseplant, a Canadian recreational cannabis company, with his longtime collaborator Evan Goldberg. Houseplant produces high-quality cannabis strains and pre-rolled joints, aiming to make weed more mainstream and accessible.
Rogen and Goldberg take the same comedic approach they use in their films to cannabis. Outside of this venture, Rogen is an outspoken advocate for ending prohibition and cannabis legalization.
He uses his comedy shows, movies, public appearances, and over 8 million follower social media platforms to candidly discuss his own marijuana use and push for legalization. His openness and humor combat stereotypes, making cannabis more relatable.
Nearly all of Rogen’s movies, especially his earlier comedies, center around marijuana use. His stage shows and social media also frequently address weed, building his brand and appeal around normalizing cannabis culture. Rogen participates in and sponsors major cannabis events like the Cannabis Cup, which he has supported and appeared at for years. In 2011, he also helped develop a short film marketing campaign for Cannabis Culture Headquarters. Supporting organizations and events in this way cement’s Rogen’s status as an influential advocate and cannabis personality.
Rogen has received many cannabis-related honors, including the Trailblazer Award at the National Cannabis Conference for advancing acceptance and legalization. High Times named him Stoner of the Year and one of the most influential people in cannabis. These awards highlight Rogen’s substantial impact on weed culture and the marijuana industry’s growth.
Through it all, Seth Rogen has developed a brand synonymous with celebrating and normalizing cannabis in media and culture. His comedy, movies, and business all bring marijuana into the mainstream, overcoming long-held stereotypes and stigmas. An unlikely yet outspoken advocate, Rogen uses humor and his own genuine love of weed to push for legalization and spread a more positive perception of cannabis use in society. Overall, his creative works and public persona have made him an iconic figure at the forefront of popularizing marijuana.
To wrap up our list of celebrity weed influencers we have Joe Rogan. Joe Rogan has become one of the most prominent mainstream advocates for the cannabis industry. Through his comedy, podcasting, and social media presence, Rogan uses humor and personal experience to spread cannabis advocacy to massive audiences.
Rogan is an outspoken advocate for ending prohibition and legalizing marijuana for both medical and recreational use. On his podcast The Joe Rogan Experience, which gets over 190 million downloads each month, Rogan argues the benefits of cannabis and its potential for focus, creativity, health, and business. His show combats stereotypes of the “lazy stoner” by highlighting how marijuana can be part of an active, productive lifestyle. Rogan believes cannabis should be legal and regulated like alcohol. His advocacy helps introduce these ideas to the mainstream.
A possible Rogan cannabis brand
Though Rogan does not currently own a cannabis brand, he has expressed strong interest in launching his own marijuana company as legalization expands. Given his built-in audience and influence, a Rogan cannabis brand could dominate the industry. For now, Rogan participates in and promotes cannabis events like the High Times Cannabis Cup, using his platform to bring awareness and further establish himself as an advocate.
Cannabis in Rogan's comedy
Rogan frequently references cannabis in his comedy shows and stand-up routines. Weed has been a regular theme in his comedy career, where he shares humorous stories of his own experiences that audiences find funny and relatable.
This also works to destigmatize cannabis use and culture. Rogan is open about his personal cannabis consumption, using marijuana both recreationally and to stimulate creativity, focus, and wellness. His discussions normalize and frame cannabis as a safe, positive influence.
Rogan believes regulation could position cannabis akin to health supplements, supporting cognitive performance, exercise recovery, and mental well-being.
A great cannabis advocate
With a media platform more powerful than most politicians or corporations, Joe Rogan has the opportunity to influence how audiences think about issues like cannabis. Through raw, long-form discussions, comedy, and sharing his wellness journey, Rogan makes a persuasive case for marijuana’s benefits and legalization not rooted in counterculture but rather based on maximizing human potential.
His role as a “cannabis-curious” mediator exploring ideas with experts from all fields exposes audiences to facts and stories that challenge prohibition and demand legalization. Overall, Joe Rogan has become one of the top celebrity weed influencers and gives mainstream society a new way to look at cannabis use and a voice to sound its virtues.