The Rise of CBD Text Marketing
Vibes Rite Productions is at the forefront of CBD text marketing, enabling CBD brands to build meaningful customer relationships and boost business through mobile messaging. Our tailored SMS campaigns help cannabis companies engage their audience, drive product interest and improve sales with targeted promotions.
CBD SMS Keyword Campaigns
We establish a dedicated SMS keyword for your brand so customers can opt-in to your text message marketing program simply by texting a keyword to a shortcode number. We handle all technical aspects of setting up your keyword campaign and provide an online signup form for your website to capture more subscribers. SMS keywords are the most effective way to start accumulating contacts in a regulated industry like hemp.
Crafting CBD Coupon and Promo Code Campaigns
We compose compelling SMS messages promoting time-sensitive discount offers, deals and coupon codes for your CBD products. For example, “Two Days Only! Get 40% off our 2500mg Full Spectrum CBD Oil. Text OIL40 to 123123 to claim this discount. Sale ends July 15.” We track redemption rates to determine the success of each promo code campaign and make adjustments to boost future conversions.
Taking CBD Product Launches to the Next Level With Multi-Part SMS Campaigns
When you release new CBD oils, edibles, topicals, vape products or other items, we develop an interactive multi-part text message campaign tailored to build maximum buzz and drive substantial orders. Our launch campaign messages are crafted to highlight the key features and benefits of your new CBD products based on your brand and target customer profiles.
Over the course of the first product launch week, a series of 3 to 5 SMS messages are delivered to subscribers and anyone who opts-in through your keyword or online signup form.
The initial message announces the release of your new product, outlines what makes it innovative and impactful while conveying a sense of excitement. Approximately 24 to 48 hours later, the second message provides more in-depth details on ingredients, formulations and how customers can enjoy the benefits of your product.
The third SMS arrives 1 to 2 days later with a special introductory offer, coupon or contest to incentivize subscribers to purchase right away.
In the final message, sent 3 to 4 days following the product launch announcement, we reiterate why customers will want to try your new CBD product and highlight the limited time special offer again to give anyone who has not yet ordered a reminder to act fast. Launch campaigns aim to capture initial interest, engage subscribers through interactive follow up messages and translate curiosity into sales from the first SMS through the promotional close out.
Before executing a CBD product launch campaign, we conduct extensive research into your new item including the specific ingredients, scents, flavors, dosage options, results and more. The messaging we develop is thoughtful, compelling and designed to convey your product vision. Any contests, giveaways or coupon codes are tailored to speak directly to your target customers based on key traits and needs. Product launch SMS campaigns are an opportunity to make a bold, memorable entrance for your newest CBD offering while rewarding subscribers for their loyalty.
Post-launch, we also monitor all campaign analytics and key performance indicators to determine results, learn what messages or offers resonated most with your customers and improve future product launch text messaging programs. Over time, we are able to gain comprehensive insights into what motivates your subscribers and refine an interactive, data-driven process for unveiling new items via SMS and converting interest into impactful sales. CBD product launch campaigns through Vibes Rite Productions are no longer one-dimensional but rather an ongoing collaboration utilizing technology, creativity and market understanding to achieve your business growth objectives over the long term.
Rewarding Loyal Customers and Re-Engaging Lapsed Shoppers Via SMS
For repeat and lapsed customers, we build recurring SMS campaigns to strengthen relationships with loyal shoppers, provide product updates or small perks to say “thank you”, and incentivize inactive customers back to your store. Loyalty campaigns keep your brand top of mind with regular shoppers while winback campaigns seek to re-engage lapsed buyers with an irresistible offer for their next purchase.
Loyalty Campaigns
Loyalty campaigns strengthen the relationship between your brand and devoted customers, enhancing their connection to your products and mission through consistent value and recognition over time.
To keep your brand top of mind with regular customers and say “thank you” for their business, we create special SMS loyalty campaigns with personalized messaging and offers. Options include:
- Exclusive SMS VIP programs providing monthly promo codes, first access to new products or invites to private virtual or in-person events
- Small CBD product gifts or gift cards shipped directly to select loyal subscribers with a handwritten thank you note
- Behind-the-scenes updates, stories and previews of what your team is working on in product development, marketing or retail expansion
- Polls or surveys asking for feedback on their customer experience and how you can improve, then implementing requested enhancements and updates
Winback Campaigns
Winback campaigns aim to revive relationships with inactive subscribers and buyers by giving them an compelling reason to shop with you again right away. Over 50% of lapsed customers can be re-engaged through smart winback offers and end up making a purchase within 3 months of an incentive, so an SMS strategy for conquering customer churn is key.
For lapsed shoppers, we develop irresistible limited-time SMS offers and incentives customized to re-engage their interest and motivate a return purchase. Examples include:
- Exclusive one-time use promo codes for 40-60% off their next order to overcome price objections
- Free shipping on all orders over $50 for the next month when they text back a special code word
- A free full-size product of their choice with any purchase of $100 or more within the next week
Driving Brand Awareness and Engagement With CBD Contests and Giveaways
We create and manage mobile contests, sweepstakes and CBD product giveaways to boost brand visibility, expand your contact list and keep subscribers actively engaging with your text messaging program. Options include photo competitions, refer-a-friend promotions or simple entry-form drawings. We handle all aspects from crafting the rules and entry methods to choosing and notifying the winners. Contests and giveaways are an interactive way to spread brand awareness and position your company as an engaged community member.
Photo Competitions
We craft photo competition rules, entry methods and select judges to determine winners. Customers may be asked to share photos of them using or enjoying your product in creative ways. Photo contests encourage user generated social sharing which expands brand reach. Winners receive a CBD prize pack with some of your top products.
Refer-a-Friend Promotions
We set the parameters for customers to refer their friends to opt-in to your SMS program or make a purchase in exchange for an entry to win a exciting CBD giveaway like a wellness retreat or spa set basket stuffed with your product samples, branded gear and more. Refer-a-friend promotions utilize word-of-mouth marketing to attract new subscribers and buyers.
Simple Entry-Form Drawings
For a straightforward contest that requires minimal effort to enter, we develop a basic entry-form requiring only name, email, phone number and opt-in consent. In exchange for signing up a certain number of new subscribers via the entry-form, you provide the prize of a CBD product bundle or gift card to randomly selected winners. Entry-form drawings easily convert website traffic into new SMS contacts.
Once we establish the type of contest or giveaway and finalize the entry details, rules and prizes, we spread the word about your promotion through your SMS program, social media, website, email marketing and more. We keep the contest in front of your audience from start through finish.
When the contest period concludes, we select winners at random and notify them directly via phone, email and SMS to claim their prize while announcing them publicly on your marketing channels. Before launching any contest or giveaway, we also ensure complete compliance with laws and regulations for promotional marketing and data collection within the hemp industry. Security and responsibility are our top priorities in managing interactive campaigns and connecting with your customers.
Through personalized messaging, data-driven customer segmentation, A/B testing and in-depth analytics reporting, Vibes Rite Productions executes customized CBD text marketing campaigns tailored to your specific goals.
We provide CBD brands the tools and expertise required to thrive in this fast-growing industry. Contact us today to discuss how SMS can revolutionize your business.